Facts Matter

Fact: Software is a brutal trade

Fact: I have been on the shipping side for decades, and customers rarely have the upper hand or get a fair deal.

Fact: Few companies are ready for a large software project

Fact: This guide will help you not get screwed and get what you need

Who the hell am I?

I have been writing software for decades, shipped over 1 million lines of code to production, worked for dozens of teams, and ++++++

Roles such as CTO (multiple times), architect, senior Developer, junior Developer, QA, Project Manager, Product Owner, Tech Lead, Scrum Master, and code advocate working on SaaS, web, mobile, and embedded apps have provided me with the full SDLC (Software Development Life Cycle) experience necessary to ship products on time, within budget, and without scope creep.

As a decommissioned “full stack developer” who moved to the application backend (nuts and bolts, not paint and sparkles) and returned to leadership around 2020 to help companies and teams get the most out of software.

Why the hell am I doing this?

I have been writing about these topics for decades. There’s a lot of bullshit in the field of software; hipwaders don’t cut it anymore.

Companies need clear advice and a resource to push back on the expensive foolishness put forward by autist cyber monks, commonly called software teams.

I have seen millions of dollars burned, Amazon bills hitting $100k/month when they should be $5k, millions in funding pissed on bad hires and Rube Goldberg machines, and seen companies taken to the cleaners to receive little more than a poorly functioning MVP.

This guide (or me directly) will save money that software teams don’t want to give up. Educate yourself, enter the contract prepared, and get someone to defend your business and wallet from common predatory practices.